Blitz Inc Reviews Marketing in Terms of Interest & Commitment
Blitz Inc comments on marketing: Interest can be used synonymous with “attraction.” If someone is attracted to an idea, a person, or a product, than there is hope of a future commitment. Interest doesn't mean that it will definitely transition into a commitment, but it absolutely has to be present at the beginning stages to even have a chance to grow into a commitment.
According to Blitz Incorporated: in marketing, channels of marketing including mass media and word-of-mouth contribute to this attraction. Once a person is in need of a product or service, meaning they are ‘in the market’ for that product or service, commitment is achieved through sales efforts.
All things being equal, a company is concerned with one thing…sales. Indirect marketing is not interactive, but it is wonderful in creating an initial attraction. The company who has the most creative and thought-provoking commercials often win over the customer when they are finally ‘in the market.’
Let's review: Direct marketing methods are better used once there is initial attraction and interest. Direct marketing methods, such as in-person representation, illicit a response from a potential customer. If the customer decides against buying a certain service or product, it is considered progress. The only thing that companies and marketers hate more than hearing a ‘not interested,’ is not hearing anything at all. Thus, direct sales efforts are made.
According to Blitz Incorporated: in marketing, channels of marketing including mass media and word-of-mouth contribute to this attraction. Once a person is in need of a product or service, meaning they are ‘in the market’ for that product or service, commitment is achieved through sales efforts.
All things being equal, a company is concerned with one thing…sales. Indirect marketing is not interactive, but it is wonderful in creating an initial attraction. The company who has the most creative and thought-provoking commercials often win over the customer when they are finally ‘in the market.’
Let's review: Direct marketing methods are better used once there is initial attraction and interest. Direct marketing methods, such as in-person representation, illicit a response from a potential customer. If the customer decides against buying a certain service or product, it is considered progress. The only thing that companies and marketers hate more than hearing a ‘not interested,’ is not hearing anything at all. Thus, direct sales efforts are made.
Traditional Marketing Methods and Their Effectiveness
Both direct and indirect marketing channels have their uses in today's economic environment. Generally speaking, a successful marketer reviews all possible channels and their efficiency before going all out with one approach over another. A successful marketing campaign involves a combination of all available channels and increases the return-on-investment by honing in on what is working and what is not. Furthermore, Blitz, Inc. contends that every type of marketing effort can be classified as either 'direct' or 'indirect.'
Indirect Marketing
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Direct Marketing
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The Blitz Inc Marketing Method
Blitz Inc provides companies with in-person professional representation. This is considered direct marketing / direct sales. Although Blitz's clients do their own internal marketing i.e. mass media branding, mailers, and telemarketing, Blitz Inc's collaborative efforts across all sales channels provide a unique customer experience that increases customer loyalty. Over 40% of customers obtained through Blitz Inc's marketing methods place another order with our client within 90 days!
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